Social Media and Content Specialist
Fairhaven, MA Fairhaven, MA Full-time Full-time Estimated:
$64.
4K - $81.
5K a year Estimated:
$64.
4K - $81.
5K a year SUMMARY The Social Media & Content Strategist will be accountable for building the brand voice and identity on Brahmin-owned social media channels, as well as the execution of brand content development.
This individual will work closely with the Director of Marketing, and cross functionally with Marketing, eCommerce, Creative and beyond on seasonal product/campaign launches, e-commerce marketing initiatives, content curation, strategy and deployment, and social channel strategies.
This professional will use their talent and appreciation to build brand awareness and engage customers across the website, social media, and event activations.
This individual will also collaborate closely with Creative stakeholders to plan and lead social content plans, video, and thumb-stopping digital-first content.
Equal parts creator, communicator, and analyst, you will play a key role in sharing and engaging with our customers on social platforms, while mining for new growth.
Must be comfortable and confident multitasking on several projects at a time, working on tight deadlines, and interacting with a variety of internal stakeholders to get the necessary results.
RESPONSIBILITIES Lead Brahmin social media channels - strategy, brand development, tone of voice, growth strategies, platform usage and new platform engagement, as well as platform content strategies and development Ideate social marketing initiatives and content that drive traffic, engagement, and conversion on Brahmin.
com; understanding of which content and approaches work best across channels and why across the customer journey Focus on nurturing existing followers and brand fans, while leading growth across all social platforms and building strategies around new and emerging platforms Oversee the social presentation of seasonal tent poles (ex:
It-Bag strategy) across all social channels, with a special focus on Brahmin.
com, organic social channels, LinkedIn and the blog Development and management of Brahmin blog, in partnership with eCommerce, SEO and Media Agency Serve as the lead on community management and social interaction with followers; partner with customer service to escalate issues, as needed Perform market research to identify and incorporate key trends, cultural movements, and timely messaging into brand's monthly/yearly content strategy Collaborate with the Marketing team to elevate Brahmin brand initiatives to support storytelling initiatives including quarterly email calendar, new arrivals launches, website updates, social media strategy and the onsite loyalty program.
Deliver best-in-class data analysis to measure the effectiveness of organic social across platforms on brand awareness and customer engagement.
Presentation of campaigns and outcomes to executives will be required.
Collaborate closely with Creative stakeholders to plan and execute engaging content for use across owned and paid channels.
Role is a hybrid position and must be within a commutable distance to Fairhaven, MA QUALIFICATIONS Bachelor's degree in Marketing, PR, Communication or related field along with 5
plus years of experience in Digital Marketing Deep expertise with the existing and emerging social media platforms (Meta, X, TikTok, Snapchat, YouTube, LinkedIn, etc.
) as well as Shops Expert knowledge of social media metrics; able to analyze and interpret performance results and take action to increase effectiveness of social media campaigns; Experience working in Google Analytics Experience creating engaging and convincing digital and social content to elevate the brand and grow engaged social audiences Editorial mindset that seeks to understand what audiences consume and how to create it Consumer goods experience required and Luxury Retail experience is bonus Proven success in developing and managing social media for major consumer brands Pop culture, fashion and trend obsessed! Lead Brahmin social media channels - strategy, brand development, tone of voice, growth strategies, platform usage and new platform engagement, as well as platform content strategies and development Ideate social marketing initiatives and content that drive traffic, engagement, and conversion on Brahmin.
com; understanding of which content and approaches work best across channels and why across the customer journey Focus on nurturing existing followers and brand fans, while leading growth across all social platforms and building strategies around new and emerging platforms Oversee the social presentation of seasonal tent poles (ex:
It-Bag strategy) across all social channels, with a special focus on Brahmin.
com, organic social channels, LinkedIn and the blog Development and management of Brahmin blog, in partnership with eCommerce, SEO and Media Agency Serve as the lead on community management and social interaction with followers; partner with customer service to escalate issues, as needed Perform market research to identify and incorporate key trends, cultural movements, and timely messaging into brand's monthly/yearly content strategy Collaborate with the Marketing team to elevate Brahmin brand initiatives to support storytelling initiatives including quarterly email calendar, new arrivals launches, website updates, social media strategy and the onsite loyalty program.
Deliver best-in-class data analysis to measure the effectiveness of organic social across platforms on brand awareness and customer engagement.
Presentation of campaigns and outcomes to executives will be required.
Collaborate closely with Creative stakeholders to plan and execute engaging content for use across owned and paid channels.
Role is a hybrid position and must be within a commutable distance to Fairhaven, MA Bachelor's degree in Marketing, PR, Communication or related field along with 5
plus years of experience in Digital Marketing Deep expertise with the existing and emerging social media platforms (Meta, X, TikTok, Snapchat, YouTube, LinkedIn, etc.
) as well as Shops Expert knowledge of social media metrics; able to analyze and interpret performance results and take action to increase effectiveness of social media campaigns; Experience working in Google Analytics Experience creating engaging and convincing digital and social content to elevate the brand and grow engaged social audiences Editorial mindset that seeks to understand what audiences consume and how to create it Consumer goods experience required and Luxury Retail experience is bonus Proven success in developing and managing social media for major consumer brands Pop culture, fashion and trend obsessed!.
Estimated Salary: $20 to $28 per hour based on qualifications.
$64.
4K - $81.
5K a year Estimated:
$64.
4K - $81.
5K a year SUMMARY The Social Media & Content Strategist will be accountable for building the brand voice and identity on Brahmin-owned social media channels, as well as the execution of brand content development.
This individual will work closely with the Director of Marketing, and cross functionally with Marketing, eCommerce, Creative and beyond on seasonal product/campaign launches, e-commerce marketing initiatives, content curation, strategy and deployment, and social channel strategies.
This professional will use their talent and appreciation to build brand awareness and engage customers across the website, social media, and event activations.
This individual will also collaborate closely with Creative stakeholders to plan and lead social content plans, video, and thumb-stopping digital-first content.
Equal parts creator, communicator, and analyst, you will play a key role in sharing and engaging with our customers on social platforms, while mining for new growth.
Must be comfortable and confident multitasking on several projects at a time, working on tight deadlines, and interacting with a variety of internal stakeholders to get the necessary results.
RESPONSIBILITIES Lead Brahmin social media channels - strategy, brand development, tone of voice, growth strategies, platform usage and new platform engagement, as well as platform content strategies and development Ideate social marketing initiatives and content that drive traffic, engagement, and conversion on Brahmin.
com; understanding of which content and approaches work best across channels and why across the customer journey Focus on nurturing existing followers and brand fans, while leading growth across all social platforms and building strategies around new and emerging platforms Oversee the social presentation of seasonal tent poles (ex:
It-Bag strategy) across all social channels, with a special focus on Brahmin.
com, organic social channels, LinkedIn and the blog Development and management of Brahmin blog, in partnership with eCommerce, SEO and Media Agency Serve as the lead on community management and social interaction with followers; partner with customer service to escalate issues, as needed Perform market research to identify and incorporate key trends, cultural movements, and timely messaging into brand's monthly/yearly content strategy Collaborate with the Marketing team to elevate Brahmin brand initiatives to support storytelling initiatives including quarterly email calendar, new arrivals launches, website updates, social media strategy and the onsite loyalty program.
Deliver best-in-class data analysis to measure the effectiveness of organic social across platforms on brand awareness and customer engagement.
Presentation of campaigns and outcomes to executives will be required.
Collaborate closely with Creative stakeholders to plan and execute engaging content for use across owned and paid channels.
Role is a hybrid position and must be within a commutable distance to Fairhaven, MA QUALIFICATIONS Bachelor's degree in Marketing, PR, Communication or related field along with 5
plus years of experience in Digital Marketing Deep expertise with the existing and emerging social media platforms (Meta, X, TikTok, Snapchat, YouTube, LinkedIn, etc.
) as well as Shops Expert knowledge of social media metrics; able to analyze and interpret performance results and take action to increase effectiveness of social media campaigns; Experience working in Google Analytics Experience creating engaging and convincing digital and social content to elevate the brand and grow engaged social audiences Editorial mindset that seeks to understand what audiences consume and how to create it Consumer goods experience required and Luxury Retail experience is bonus Proven success in developing and managing social media for major consumer brands Pop culture, fashion and trend obsessed! Lead Brahmin social media channels - strategy, brand development, tone of voice, growth strategies, platform usage and new platform engagement, as well as platform content strategies and development Ideate social marketing initiatives and content that drive traffic, engagement, and conversion on Brahmin.
com; understanding of which content and approaches work best across channels and why across the customer journey Focus on nurturing existing followers and brand fans, while leading growth across all social platforms and building strategies around new and emerging platforms Oversee the social presentation of seasonal tent poles (ex:
It-Bag strategy) across all social channels, with a special focus on Brahmin.
com, organic social channels, LinkedIn and the blog Development and management of Brahmin blog, in partnership with eCommerce, SEO and Media Agency Serve as the lead on community management and social interaction with followers; partner with customer service to escalate issues, as needed Perform market research to identify and incorporate key trends, cultural movements, and timely messaging into brand's monthly/yearly content strategy Collaborate with the Marketing team to elevate Brahmin brand initiatives to support storytelling initiatives including quarterly email calendar, new arrivals launches, website updates, social media strategy and the onsite loyalty program.
Deliver best-in-class data analysis to measure the effectiveness of organic social across platforms on brand awareness and customer engagement.
Presentation of campaigns and outcomes to executives will be required.
Collaborate closely with Creative stakeholders to plan and execute engaging content for use across owned and paid channels.
Role is a hybrid position and must be within a commutable distance to Fairhaven, MA Bachelor's degree in Marketing, PR, Communication or related field along with 5
plus years of experience in Digital Marketing Deep expertise with the existing and emerging social media platforms (Meta, X, TikTok, Snapchat, YouTube, LinkedIn, etc.
) as well as Shops Expert knowledge of social media metrics; able to analyze and interpret performance results and take action to increase effectiveness of social media campaigns; Experience working in Google Analytics Experience creating engaging and convincing digital and social content to elevate the brand and grow engaged social audiences Editorial mindset that seeks to understand what audiences consume and how to create it Consumer goods experience required and Luxury Retail experience is bonus Proven success in developing and managing social media for major consumer brands Pop culture, fashion and trend obsessed!.
Estimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
